How to design cosmetics packaging: the ultimate guide
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Few industries have the potential to develop loyal,
customers as beauty and cosmetics. Beauty products are a staple in bathroom
cabinets around the world; is a person going on “I woke up like this” looks or
if the “garde makeup looks the art you wear on your face”, every woman (not to
mention tons of man!) uses beauty products every day .
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This means that if you have a beauty line or cosmetics,
there may be some serious business. But it also means if you want to get that
business and build it yourself, you will need to find a way to break through
the clutter, jump off the bookshelf, and tell your best customer “THIS is the
lipstick for you. !! “And your packaging is the best way to do it.
Your packaging is the first thing that the hard-wearing
beauty is and you want to enter. If your packaging gets their attention and
speaks to the things they are looking for, it is likely that they will take
your product home and try it. If not? It is likely to collect dust on the
shelf.
But how, exactly, do you design the type of packaging that
makes a great scream for customers? “I need to mislead that information
yesterday?” Don't be afraid, all the information you need to design packaging
that stands out on the shelf and gets your product into a customer bag (and,
finally, on their face).
Cosmetics packaging with a complex pattern
Amazing packaging design
Main before you design
Let your cosmetics packaging trends encourage you
Create your perfect cosmetics packaging
Choose your brand design features (color, fonts, etc)
Collect the information you need to put on your packaging
Choose your packaging type
Choose a focal point for your design
How to find the right designer for packaging for cosmetics
Start by design
Before you start with your packaging design, there are some
things you want to clarify:
Define your ideal customers
It is important to know who you are designing. Who is your
ideal customer? Are they girls as enthusiastic as sparks as they are with boys'
bands? The cartridge women who want makeup to really match (finally) a skin
tone? Are they male masculine… but need a soft baby skin? And when you know who
they are, what are they looking for in a cosmetics brand? What to address their
attention?
Define the your brand
loose lipstick packaging
Dior luxury packaging through Whimsy Writing.
urban decay packaging
Edgy urban decay packaging through Makeup and Beauty Blog.
Equally important is the identity of your customer identity.
What is your branding? Are you dark and array (like Urban Rot)? Simple and
classic (like Bobbi Brown)? Speedy (like Dior)? Accessible (like Wild Wet n)?
And you as a brand - and the personality you want to demonstrate to your
customers - it's to determine what design elements you use in your packaging.
Define how your ideal product is buying your product
You will also want to consider how you are to sell your
products. Are you selling online or in a shop? In small shops or in large
retailers? Your design strategy may vary depending on where your goods are
being sold.
Create a mood board for your brand
Something great to do before you start designing is to
create a mood board for your brand. Draw together images, colors, ads and
whatever else you feel encompasses your brand's personality; these will act as
inspiration as you go through the design process.
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