Unique extended-text label ticks all the boxes
A customized label provides space for two languages on
essential oil bottles, while digital printing enables short tights, fast
turnaround, and premium aesthetics.
Click here : Custom Essential Oil Boxes
Of Pleasant is the main producer of essential oils, which
has a 23% share of the global market. With the Latin derivative name which
means “gift of the world,” the company embraces the mission of sharing the
necessary therapeutic oils with the world. According to the Vice President of
Corporate Communications, when the company was launched in 2008, its seven
founders were among the first people to recognize the health benefits of
essential oils.
“They were very visual in how they looked at personal
healthcare and in other ways to increase physical and mental functions through
essential oils,” she explains.
Initial products included 25 single oils and 10 mixtures.
Today it provides more than 100 essential oils, which creates a mixture,
obtained from over 40 nations. It also sells nutritional products, spa and
healthy living based on essential oil technologies and a comprehensive fitness
philosophy. In total, its global number SKUs is 10,000.
In the early days, label design was simple. As its essential
oil products are exactly the same - essential oils and anything else - there
was little copy of their label. For example, “peppermint oil” was included in
the list of ingredients for peppermint oil. But as the regulations grew, she
had to add more text. Despite a tiny amount of 5-ml and 15 mL of its bottle, it
succeeded in putting all the necessary information on its labels. However, as
it was ready for launch in 2014, it also learned that this information would
have to be added.
Looking for a solution that would enable it to comply with
the new regulations and maintains its aesthetics of its premium product and
keeps costs low, turned to its long-term Packaging labeling provider.
Clean and cost effective solution
Traditionally, Consumer Packaging Goods companies that
require bilingual labels for their products could use one of the different
options. These include a separate carton with a sheet attached to the bottle,
or a pencil-style label, which combines two materials together.
The Senior Accounts Executive says, “he thought that all
bottles would have to be placed in a folded collateral, which would be a
departure from their standard as well as expensive. And, in fact, when they
investigated it, he would never have complied with the regulations anyway, as
he was aware of being on the bottle himself. ”
In the case of its label, a return booklet is used to
accommodate 12 languages. According to a Senior Manager, “it's not looking
clean.” He explains, “There is a little ridge on the label when the booklet is
added. And, when the booklet is published, it is difficult to fold it and put
it back and put it under. ”On the market, something was being sought that would
protect the clean and streamlined design of its current label.
At the time they went to get help on the label, the
converter was already “thinking quite theoretically about a wraparound
back-style skin label,” says, so they used the opportunity to explore the
option. .
“We enlarged one of our current labels and created a
prototype of change,” he explains. “Our theory was that the surface tension
difference between the glass bottle and the label would provide a sufficiently
differential, that the trimming section, number one, a good enough stick, and number
two, would stop pulling. The main label would no longer be adhered to except in
the glass bottle.
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